Rolls Royce

Under the motto “The Next 100 Years,” the BMW Group celebrated its centennial and consciously focused on the future of mobility. The initiative addresses the question of how society, technology and our ideas about mobility will change in the coming decades. For the Rolls-Royce brand, this project created visionary visual worlds that combine luxury, technology and the future. In close collaboration with Art Director of Photography Julia Obermeier commissioned by BMW, we developed a series of atmospheric motifs that showcase the next generation of automotive aesthetics.